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Welcome to Pure Capital Thinking

Launched in August 2009, Pure Capital Thinking is a public service initiative put together by Pure Capital Limited as a vehicle through which we may use the resources of Pure Capital Limited and its employees to help improve the world we live in. Pure Capital believes in a safe, peaceful, educated, tolerant and just world...and the sort of independent thinking that will help make that happen.

What we do?

We sponsor organizations that work to improve the world we live in, and/or encourage, or represent, independent thinking. Pure Capital Thinking currently maintains five sponsorships.


Please also see the Sponsorships section of this website. Pure Capital Thinking currently sponsors:

  • Medicine Mondiale - providing sustainable technological solutions that help the poor on a global scale.
  • NZMusic4U - a web venture dedicated to improving the access to capital for NZ musicians, composers and producers.
  • Storylines Children's Literature Charitable Trust - Storylines Festival family days in Auckland, Wellington, Christchurch and Dunedin.
  • The Wikimedia Foundation, Inc. - is a non-profit charitable organization dedicated to encouraging the growth, development and distribution of free, multilingual, educational content, and to providing the full content of these wiki-based projects to the public free of charge.
  • Wellington City Mission - a New Zealand organization devoted to helping the underprivileged to survive and emerge from hardship.


Pure Capital Thinking is a public service initiative established by Pure Capital Research Limited, the research and development entity which leases intellectual property to Pure Capital Limited. The views expressed in the written content supplied by this website, and in any web links supplied, does not necessarily represent the views held by shareholders, directors and employees of Pure Capital Research Limited and Pure Capital Limited. This website is for informational purposes only and does not constitute an offer or public offering of securities or interests in any Pure Capital Limited fund or program, nor does it constitute a general solicitation, general advertising or direct selling effort on the part of any party associated with Pure Capital Limited including Pure Capital Research Limited. Such an offering can only be made to investors who satisfy relevant investor eligibility criteria via the Disclosure Document of the appropriate Pure Capital Limited managed account offering. An investment with Pure Capital Limited will involve a significant degree of risk, which may potentially include the complete loss of capital, or in certain circumstances e.g. a notionally-funded account, losses greater than the funds invested. Each prospective investor must carefully consider these risks. Past performance is not necessarily indicative of future results.